New posters that I styled, shot and edited. Body text written with help of Rachel Newbury. There is a starting number of 5 and the series has the potential to grow to include more products. Project was completed in a very limited time frame of 3 days. First installation was at the Henderson Road location in columbus, OH.
University Circle in Cleveland, OH
The Cleveland location gave me a few unique opportunities that we haven’t had present in a store before. Three out of four sides of the building are glass and in the kitchen area the outer windows needed to be covered to hide the ducts and the dry wall from the outside. This location has a free standing acrylic wall instead of a vestibule that I designed with elements pulled from several assets originally intended for posters.
In Q1 of 2017 I had the pleasure of doing a full redesign of the BIBIBOP website. All images except for the pictures in Korea on the contact page (Becky Shin) were directed and shot by me. With the help of our in-house IT we built the page from the ground up.
The BIBIBOP image menu, bag stuffer and other assets utilize images I have styled, shot and edited. The current effort is to do a heavy facelift to once sterile materials and start bringing color and texture into the pieces. Even the black wood in the background is a flooring sample built for me by my husband out of leftover planks from a recent store build out. All product shown was prepped at one of the local stores.
Every few weeks or so, senior marketing coordinator Rachel Newbury and I will step out and shoot images to post to our social media pages at BIBIBOP. We pick from seasonal themes, lifestyle and just really good looking well prepared food. I generally dislike using product that wasn't made or prepped within a store with only a few exceptions. Occasionally in lieu of photography I take a moment to create an illustration or gif.
T-shirts, water bottles, lanyards, frisbees, natural wood bamboo pens and more.
Chad Spinosi is a construction vendor turned friend for my husband and I. Chad started his own business called Chad's Refinishing and commissioned be to do both the logo and his website. I wrote all of the copy contained within the website.
Working closely with Tanaya Candella in our Construction and Development department to create graphics packages for our installers to follow. I was also responsible for obtaining, potting and placing all of the plants within the location.
At the beginning of 2017, BIBIBOP asian grill stuck a deal with Chipotle to purchase the leases of 13 defunct ShopHouse locations located in D.C., MD, IL and CA which doubled the size of the company over night. I was responsible for finding a way to brand these stores as BIBIBOPs through graphics and assets working hand in hand with Tanaya Candella from the construction department. The stores were originally turned over to me in the form of pictures taken by the executive team on their initial tour and I photoshopped over all the images. After several rounds we were able to move onto altering the elevations that were turned over to us. The store pictured is the Beverly location and pictures were provided by Rachel Newbury.
The conversions called for special branding that had never been used in our corporate locations and included large scale items laser cut from PVC, a different style menu board that would fit the existing rigging, and the creation of a new WELL B•ING icon that replaced our full mission statement. I obtained beautiful pictures of South Korea from the CEO’s daughter Becky Shin and created a piece about the company that was printed onto wood. This was also our first time placing individual punched Icon’s applied as a mural on the windows of nearly all of the locations.
Store photos of the Beverly location courtesy of Rachel Newbury.
In my time at BIBIBOP I have created many marketing pieces after doing deep reworking of the initial art created by their first designer. I manage everything from Magazine ads, location cards, menus, bag stuffers and more.
The Kimchi Countdown was styled and shot by myself and was utilized as the social media announcement for when BIBIBOP brought back vegan kimchi to their locations.
Miso Soup was styled and shot with help from Rachel Newbury (darn those particles that need stirred constantly!) This project required a window cling, POP near the register, a signage system to hang from the pot and of course a fun social media element.
New Drinks! This was a very fun project that required inshore flyers, bubbler cling stickers and also some beautiful social media shots that were created by a local waterfall. To view the Facebook post click here!
BIBIBOP Graceland was the first location I helped complete the graphics package from start to finish with Tanaya Candella. Plants and Balloons plotted out and planted with the help of Tanaya Candella and Rachel Newbury.