five years and a lot of bibibops later
August 2018 the concept celebrated its five year anniversary. This was a huge event for the whole company and the marketing team kicked off a series of events surrounding the big day.
I was enlisted to hand draw a design that encompassed our many successes and our growth and it was featured on the event t-shirt that everyone on our staff was gifted to wear on the big day. This design also appears on our new gift card and the card holder for this year.
The main 5 year logo is also a central feature on a massive interactive chalkboard art installation that was created at the 5th avenue location. There was also a huge contest in connection to this event utilizing #5yearsofBIBIBOP where we selected 5 lucky Instagram fans to receive FREE BIBIBOP for a year. This art installation includes the images of the employees who have been with the company for the entirety of its lifespan; I was honored to be included. There are a number of vinyl quotes that were given to us by long time employees. Our friends at Function5 created the month long time lapse video capturing our guests leaving their kind messages and memories.
As a part of the national celebration we distributed chocolates with our sincere ‘Thank you!’ to our guests that day.